Programme
Below you will find the full programme for both days, Wednesday, 28 & Thursday, 29 September with timings, duration and session type. Choose the day from the top and then click on a session title for more details.
Wednesday 28 September
9am – 9.15am
Opening
9.15am – 10.15am
Mind Your Business
Mind Your Business
Session
This interactive session will challenge you to think differently and offer you some practical take home skills that will improve your business, decision making and the motivation of your team. You will also laugh out loud and be thrilled by the energy of one of Europe’s most engaging and sought-after business speakers.
Speakers
David Meade
10.15am – 10.45am
Survey Launch
Survey Launch
Session
It’s the industry report launch, but not how you know it. A new way of presenting the crucial data from this year’s European Industry Report. Learn how the industry has performed in 2021/22 as we come out of the pandemic as well as the impact of the general property market. More than just graph and charts, we delve deeper for some in depth industry analysis.
Speakers
Rennie Schafer
Oliver Close
11.45am – 12.15pm
Maximising returns on your PPC
Maximising returns on your PPC
Session
Pay per click advertising is probably the largest part of your marketing budget, but are you maximising your return on investment. Are you considering your PPC as part of a broader marketing strategy that drives genuine customers to your website and increases your conversions. Its not just about the words you are bidding on, but who is clicking on them that’s important. This session will show you how to improve your efficiency in your online advertising
Speakers
Laura Moxham
12.15pm – 12.45pm
Personalising your web offer
Personalising your web offer
Session
Different customers have different reasons for renting space in a storage facility. You know this, yet your online experience treats each customer as if they are the same. In the connected digital world we should no longer accept this status quo for our customers or our business.
Join Michael as he explores the ‘art of the possible’ for digital storage customer experience. See how you can use data and page personalisation to tailor the online journey for each customer. Then take these strategies back to your business to revolutionise your customers booking experience. Including case studies of this technique in action.
Speakers
Michael Dogger
12.45pm – 1.15pm
How remotely managed sites are changing the industry
How remotely managed sites are changing the industry
Panel
Hear how remotely managed self storage sites are changing the industry. From one of the pioneers of the concept in the USA over 20 years ago to current European operators rapidly expanding their portfolio. Hear how they use technology to improve efficiencies in their operations. How selling the product is different, pricing, store location, use of staff, customer benefits, future technology and so much more.
Speakers
3pm – 4.15pm
How Social Media can work for your business
How Social Media can work for your business
Session
Having thousands of friends on Facebook is great but so what? How many of them turn into real customers? This talk looks at the key areas of social media and content showing how you differentiate between personal use and professional use. Using real life examples from within the storage industry and externally, Andrew will talk about a customers self storage journey using social media and how you can capture this growing market. You are guaranteed to think differently about social media for your business after this interactive presentation.
Speakers
Andrew Miles Davis
4.45pm – 5.45pm
Global Political picture and how it will impact self storage
Global Political picture and how it will impact self storage
Session
Self storage is a local industry but it is influenced by national and international forces. More than just an economists view John’s highly entertaining presentation will cover all the areas of global politics and economy that will impact our industry. From inflationary pressures and a changing property market to politically driven green agendas, population movement and Russian world dominance this is a session you don’t want to miss.
Speakers
John Hulsman
Thursday 29 September
9am – 9.45am
New technologies and the challenges of the 21st century.
New technologies and the challenges of the 21st century.
Session
The former CEO of Google Iberia and of General Electric Spain and Portugal, Isabel Aguilera knows all about the digital economy, competitive leadership, new technologies and the challenges of the 21st century. Isabel will show you how the recipe for corporate success is to increase competitiveness by focusing on innovation, human potential and brand. She believes that technology has given power to the customer and businesses must adapt to this.
Speakers
Isabel Aguilera
9.45am – 10.30am
Marketing to grow the market
Marketing to grow the market
Session
In todays marketing environment its easy to get caught up in targeting people that have already decided to buy your product, essentially competing against the other self storge companies for the same customer. Tom believes long term success come not from fighting for the fruit on the ground but from planting more fruit trees. He will talk about successful marketing campaigns that grow your brand at a local level and encourage more people to use self storage, hence bring you more customers.
Speakers
Tom Pinsent
11am – 11.45am
Environmental initiatives panel - Sponsored by JLL
Environmental initiatives panel - Sponsored by JLL
Panel
We all know that business is going greener and everyone needs to reduce their environmental impact. Hear from self storage operators from across Europe on initiatives they have developed to make their buildings and businesses more environmentally sustainable as well as making them more profitable and increasing their value.
Sponsored by
Speakers
11.45am – 12.15pm
Learning from mistakes in self storage
Learning from mistakes in self storage
Session
We all learn from our mistakes, but it’s much better to learn from the mistakes of others. Carl will present some of the most common and costly mistakes he has seen self storage operators make, including some of his own. Make sure you don’t repeat any of them.
Speakers
Carl Touhey
12.15pm – 12.45pm
Pricing in an inflationary environment
Pricing in an inflationary environment
Session
As we head into a new economy of rising inflation, correct pricing strategies for your self storage business become even more important. The cost of business will be increasing and if your pricing strategy is not reflecting this, then your profitability will go backwards. Rennie will discuss pricing strategies for both new and existing customers as well as tips and tricks for managing price rises.
Speakers
Rennie Schafer
2.30pm – 3.15pm
The great debate, USA vs Europe, which is worthy of your investment? - Sponsored by 1Box
The great debate, USA vs Europe, which is worthy of your investment? - Sponsored by 1Box
Session
We pit the 2 heavyweights of the global self storage market head to head to decide which really is better. The massive highly regulated US market or the growing innovative European market. Covering everything from legislation to revenue management, impact of supply to investment opportunities. This is sure to be an entertaining session with insights into the pro’s and con’s from both markets that operators can learn from.
Speakers
Tim Dietz
Rennie Schafer
3.15pm – 4.15pm
From South Africa to Europe, building a storage empire - Sponsored by RADical Systems
From South Africa to Europe, building a storage empire - Sponsored by RADical Systems
Session
Co-founding Stor-Age at the age of 24 Gavin has grown it to an empire of over 85 properties across South Africa and the UK, with another 14 in the pipeline, along with creating a management company and self storage digital marketing agency. Hear his journey from the first major self storage stores in South Africa, to publicly listing and expanding into the UK. Mistakes made, lessons learned and future ambitions and some humorous stories on the way.
Speakers
Gavin Lucas
