11:45 – 12:45

Digital marketing super session

60 mins Panel Session

Everything you need to know about digital marketing crammed into one super session.  Covering social media, AdWords, SEO, remarketing, reviews, Google Places and more.  Our panel of experts will share their self storage examples, as well as taking your questions on how to boost your digital marketing.


Emma Banks

Squab Group

Emma joined Squab Group in 2019 as Store Manager at their new site in Evesham. She had previously worked for just over two years at Space Station Self Storage in Kings Heath as Duty Manager.  After a busy two years at the Evesham site which included the addition of container and two phase builds ahead of schedule, she is now the Group Sales Manager for all sites in the business. Emma has demonstrated herself as a social media whizz with helping the Evesham store gain new custom through her social media post. She has also provided support for other companies with Sitelink training.
Christel Land

Clover 4

Christel Land is a popular business coach/consultant and an experienced sales and marketing trainer with extensive experience working in the self storage industry.  She regularly delivers sales and marketing training sessions for the SSA UK and FEDESSA.

She has worked at a store level, local management level (Operations, Marketing) and central management (IT Manager) at City Self Storage.  She is also certified in various different coaching techniques, has worked as a full time business coach and currently teaches international coaching certifications.  Christel is also the author of the only book to date on sales in the self storage industry.  

Combining her engaging training style with an enormous amount of industry knowledge, Christel will give you all the tools you need to grow your sales skills and improve your performance.

Ben Hook


Ben has been managing Google Ads for self storage businesses for over a decade and in that time has learned plenty about what works and what doesn’t when it comes to marketing to storage customers. Seeing how effective working exclusively in one industry can be, he set up Storist, a marketing agency that focuses on providing digital marketing services to self storage businesses. This focus allows Storist to better understand the customers and the marketplace and implement effective marketing strategies for all levels of budget.