09:45 – 10:30

How to surprise delight and excite your customers

45 mins Session

The story of Charles Tyrwhitt Shirts is the story of a teenage entrepreneur who followed his dream, and is now the Founder and Managing Director of the biggest online and mail-order shirt business in Britain. Nick inspires his audiences with his story and deals with how even in online businesses exceptional customer service and engagement stands out.


Nicholas Wheeler OBE

Charles Tyrwhitt

Nick Wheeler is Founder and Managing Director of Charles Tyrwhitt Shirts, the leading mail order clothes company. Nick founded Charles Tyrwhitt Shirts in 1986 while studying geography at Bristol University. After two years with Bain & Co, strategy consultants, he went "full time" in November 1989. Charles Tyrwhitt sells shirts for men, women, and children both on and offline. The company philosophy has always been to "surprise, delight and excite colleagues and customers" and to make it impossible to buy a better shirt. Starting with just a few flyers and a word processor, Nick's story is one of determination to succeed alongside a true understanding of his customers. Additionally, Nick Wheeler is a nonexecutive director and shareholder in The White Company, a leading mail order and retail company selling household goods. As a keynote speaker, Nick inspires his audiences with his story of how with self-belief, anything is possible.