Speakers
Session
As we head into a new economy of rising inflation, correct pricing strategies for your self storage business become even more important. The cost of business will be increasing and if your pricing strategy is not reflecting this, then your profitability will go backwards. Rennie will discuss pricing strategies for both new and existing customers as well as tips and tricks for managing price rises.
Rennie is the current CEO of FEDESSA and the Self Storage Association UK, having previously been the CEO of the Australasian Self Storage Association for over 9 years. Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA. He has over 27 years of association management experience, 21 at CEO level. Rennie has an MBA from Deakin University and completed the Oxford University High performance leadership programme.